Royals by Lorde (official video) is an indie pop song.
Song Title: Royals (official video)
Album: The Love Club EP and Pure Heroine
Genre: indie pop, art pop, minimal pop, New Zealand
Composer: Copyright © 2012 Ella Yelich OConnor, Joel Little
Musical key: D Mixolydian
Lead Vocals: Ella Yelich OConnor
Instruments: Joel Little
Director: Joel Kefali
Producer: Joel Little
Recorded: Late 2012 Golden Age, Morningside, Auckland, New Zealand
Released: 3 June 2013
Format: CD single, digital download
B-side: 400 Lux Bravado Tennis Court
Label: Lava / Republic / Virgin
Number of listens: 20710
Current rank: 120 (updated weekly)
Highest rank: 111 (play the video all the way through to register a vote for this song)
Summary quotation from Wikipedia:
Royals is a song recorded by New Zealand singer-songwriter Lorde for her extended play debut, The Love Club EP, and also included on her September 2013 debut studio album, Pure Heroine. It was released as her first single on 2 August 2013. The song was drafted by Lorde in half an hour then refined with Joel Little, the singles producer. An art pop and minimal pop song, Royals was intended as a response to everything thats on pop radio, with lyrics that revolve around aspirationalism, counterpointing popular artists luxurious lifestyles.
The track and lyrics largely received critical acclaim from international media, with widespread praise of both production and message. The eventual commercial success of Royals exceeded most expectations: occupying the United States Billboard Hot 100 charts top spot for nine consecutive weeks, with Lorde the first New Zealander solo act to top that chart. In the US, the single has been certified six-times platinum by RIAA and has topped mainstream charts in New Zealand, Canada, Ireland and the United Kingdom plus reaching the top five in Australia and Switzerland.
To promote the song, Lorde performed on Late Night with Jimmy Fallon, The Ellen DeGeneres Show, and the 2013 New Zealand Music Awards. Two music videos for Royals were directed by Joel Kefali; an international version and a US version. They featured lives of Lordes schoolmates in slow motion. By the end of 2013, the track was listed as one of the years best songs by media outlets including Rolling Stone, Time, and Spin. The song won an APRA Silver Scroll Award, and then Best Pop Solo Performance and Song of the Year at the 56th Annual Grammy Awards. A live mashup with Disclosure and AlunaGeorges song White Noise at the 2014 BRIT Awards was released as a charity single in 2014.
Background and writing
From the age of 14, Lorde worked with Universal to develop her sound and artistic vision. She was signed to Universal by Maclachlan when she was 13, and was initially put together with a succession of different songwriters in attempt to develop her own music, but without success. Maclachlan told HitQuarters: Fundamentally I think she understood that she was going to write her own music but would need someone to help with the production side of it. Lorde began writing songs on guitar as a teenager Lorde was eventually paired with writer and producer Joel Little and this working relationship clicked almost immediately. The Love Club EP was self-released by Lorde in November 2012, in the form of a complimentary SoundCloud set.
Lorde had thought of writing a song about the luxury of pop musicians after seeing an image in the July 1976 edition of National Geographic showing Kansas City Royals player George Brett signing baseballs, with his teams name emblazoned across his shirt Lorde recalled during a September 3, 2013 VH1 interview, It was just that word. Its really cool. More broadly, historic aristocrats were also inspirational, as she explained during that same interview.
She wrote the lyrics to Royals in July 2012, at her house in only half an hour.
She was listening to a lot of hip hop-influenced music, especially Lana Del Rey, while writing. Lorde has mentioned that all those references to expensive alcohol, beautiful clothes and beautiful cars I was thinking, This is so opulent, but its also bullshit. Later, Lorde went to show the lyrics to Joel Little, her producer at his Golden Age Studios he remarked Yeah, this is cool. Within a week, Royals and two other songs were produced there, for The Love Club EP.
Royals is an art pop, minimal pop, and electropop, song. Written in the key of G major, it has a moderate tempo of 85 beats per minute. Or rather D Mixolydian, with the chord progression I-bVII-IV (D - C - G) mostly throughout the song. The track has a similar rhythm to a snap song, with its instrumentation of finger snaps and bass. The lyrics are described as turning the aspirationalism of hip-hop culture on its head. The song concerns the luxury and lifestyle of pop artists. The first verse focuses on her early life and sorrow over pop growing up in Auckland. The concept is introduced in the pre-chorus.
The song earned Lorde the Best Pop Solo Performance at the 56th Annual Grammy Awards.
Royals received acclaim from music critics. Digital Spy gave the song five out of five stars praising the song saying it has an addictive hook that thrives on its simplicity continuing to comment saying Lordes success is here to stay. Other reactions were mixed, with The Singles Jukebox having ratings ranging from a three to an eight out of ten. Duncan Greive of The Guardian gave the song positive reviews placing emphasis on Lordes vocal performance and the songs lyrical content. He wrote, The production is spare and haunting, and the vocals somehow simultaneously vulnerable and imperious, but its Royals words which have propelled its ascent to the top of the UK and US charts, continuing to praise the songs direct response to excess and wealth.
Royals was recognized as one of the best songs of 2013 by numerous media outlets. Spin listed it at number 15 on its list of 50 best songs of the year, commenting that true artpop rarely announces itself as such. Times writer Douglas Wolk wrote Its a pointed rejection of the aspirations that have been foisted on the victims of capitalism, placing Royals at number 10 on his list of top 10 songs of 2013. Meanwhile, it was ranked as the best song of the year by Consequence of Sound and the second best song of the year by Rolling Stone. On December 18, 2013, Billboard editors Jason Lipshutz, Erika Ramirez and Brad Wete named Royals the third best song of the year. Time magazine placed it at number 20 on its 2013 best songs list.
On 15 October 2013, co-writers Ella Yelich-OConnor and Joel Little won the APRA Silver Scroll award, which honours original New Zealand songwriting. At the 56th Annual Grammy Awards, Royals was nominated for three awards: Record of the Year, Song of the Year and Best Pop Solo Performance. It won Best Pop Solo Performance and Song of the Year. Royals also won Single of the Year at the 2013 New Zealand Music Awards.
In early October 2013, Feministing blogger Verónica Bayetti Flores published a mixed review of Royals, in which she claimed that the songs lyrics were racist. She wrote that, In fact, it is deeply racist, because we all know who shes thinking when were talking gold teeth, Cristal and Maybachs. Within a few days, The Civilian parodied the controversy by way of farcical extension to the Pure Heroine album overall. A week after Flores blog post, CNNs report stated that Universal Music New Zealand had said that Lorde had no comment in response to the criticism, and Time trailed the matter in entertainment news. Prompted by this coverage and the inflated media storm, Flores responded with a longer explanation and quoted Lorde as saying that she was specifically pointing out hip-hop in the song. Nevertheless, numerous critics of Flores argument, particularly from outside the US, have suggested that her criticism of the song is itself racist and ethnocentric, as Flores completely fails to acknowledge that Lorde is a New Zealander who wrote the song in a very different cultural context.
At this peak in commentary, Aziza Jackson from The Washington Times defended the song by saying Both Lorde and I are the spawns of a culture rigged with consumerism and class, not race, a world where money is green and greed is good. Todays hip-hop and pop lyrics are laced with the promotion of shiny yet empty lives and skin that is not black or white, but green. Before the end of October, two weeks later, World Socialist Web Sites music and culture critic, Ed Hightower appraised Royals in respect to the controversy, dismissing Floress accusation of racism: It is entirely to Lordes credit that flunkies of Flores caliber attack her work. One hopes that Lordes development as an artist will include taking on even more challenging subject matter while retaining her integrity and deepening and expanding her sensitivities. Pure Heroine is a strong start.
Royals debuted at number 1 on the New Zealand Top 40 on 15 March 2013 and remained in the top position for three weeks. In Australia, Royals was released simultaneously with The Love Club and was classified as a single for charting purposes and spent two weeks at its peak position of number two on the ARIA Singles Chart; sales of tracks on the album counted toward the EP, and therefore could not chart separately. It has been certified six-times Platinum by the Australian Recording Industry Association (ARIA) for shipping 420,000 units.
In August 2013, Lorde became the first solo female artist to top the Billboard Alternative Songs chart in the United States since Tracy Bonham in 1996. The song also holds the record for longest reign by a woman atop the Billboard Alternative Songs chart, surpassing Alanis Morissettes You Oughta Know, which spent five weeks at number one. Following the release of Royals in the United States in June 2013, 85,000 copies were sold during a single week in July. In a subsequent interview, Lorde stated, I had a sneaking suspicion that it might do all right.
On the week dated 2 October 2013, the song rose to number-one on the Billboard Hot 100, giving Lorde her first number one. At sixteen, she is the youngest artist to reach #1 since Tiffany did with I Think Were Alone Now on November 14, 1987. With Royals, Lorde is the first New Zealand act to have achieved a Billboard Hot 100 number one as lead artist. The song became a crossover hit, receiving significant airplay on triple A, modern rock, adult contemporary, rhythmic contemporary, urban contemporary and contemporary hit radio in the US, and eventually topped the US Hot 100 chart in October 2013. The track spent a total of nine weeks at the top of the Billboard Hot 100 chart, the second longest run that year. It became the fifth best-selling song in the US with 4,415,000 downloads sold in 2013, and was the top selling song of the year by a female artist. As of April 2014, the song has sold 5,467,000 digital copies in the US.
The song debuted at number three on the Irish Charts on October 3, 2013, before climbing to number one the following week. On the week dated October 9, 2013, the song retained its number one spot, selling a further 309,000 copies. On 28 October Royals debuted at number one on the UK Singles Chart; in doing so, Lorde became the youngest solo artist to score a UK number one single since Billie Pipers 1998 song Because We Want To.
The official video for Royals was directed by Joel Kefali and released on Lordes official YouTube channel on 12 May 2013 with a US version released on 18 June 2013 on her VEVO account. In line with the subject of the song, the video for Royals mostly consists of normal teenagers doing unexceptional things in slow motion. The actors in the music video are Lordes schoolmates. In the international version, with the exception of one extended frame of Lorde singing, Lorde herself rarely appears in the video. On her lack of appearance in the video, Lorde said, The music video for me was about creating a piece of art and I wanted it to feel cinematic and like its something you can immerse yourself in. Having me in it didnt feel like something that was necessary to create that world. So Im just in it for just a little bit. I think it works well. The US version of the song uses the same clips as the international; however, it intersperses more clips of Lorde singing. It also omits scenes from the beginning and the end, which made reference to two of Lordes other songs. This cut the running time from 4:02 to 3:21. The US version also received 100 million views meaning this video is now certified. It won best music video at the 2013 New Zealand Music Awards.
For the Japanese release of Pure Heroine in February 2014, Lorde collaborated with Japanese illustrator and musician Akiakane to create an animated music video for Royals.
On 13 August 2013, a rendition of Royals was recorded live for KCRWs radio programme Morning Becomes Eclectic. Lorde appeared on US television for the first time by singing Royals on Late Night with Jimmy Fallon on 1 October 2013, wearing a white dress, and backed by a keyboardist and a drummer. White Teeth Teens was also performed on the show, but was only shown online. She later sang the song on VH1 television show Big Morning Buzz Live on 4 October 2013, dressed in a black turtleneck and skirt. Lorde performed Royals on US talk show Ellen on 9 October 2013. Lorde opened the 2013 New Zealand Music Awards with Royals. In January 2014, Lorde performed the song at the 56th Annual Grammy Awards. At the 2014 BRIT Awards, Lorde performed an electro version of Royals with Disclosure, which transitioned into White Noise by Disclosure featuring AlunaGeorge. The Royals/White Noise performance was released at iTunes Stores by the BRIT Awards on 19 February 2014; proceeds from its sales went to the charity War Child. It debuted at number 72 on the UK Singles Chart.
Royals was used as the basis of a parody on the Canadian Senate expenses scandal by the satirical CBC TV programme This Hour has 22 Minutes. A group of law students from the University of Auckland, who had previously parodied Robin Thickes Blurred Lines, released a spoof of Royals titled Lawyers in October 2013. It was used in the first episode of the fifth season of The CW television series The Vampire Diaries, the third episode of the third season of Revenge, and in the season three premiere of Suburgatory.
Royals is the main song of a Samsung commercial advertising their Samsung Galaxy Note 3 cell phone. The commercial presents Argentinian footballer Lionel Messi, and the song is performed by a childrens choir. The song was used, in a more classical rendition with strings, in a ballroom scene in episode 18 of the TV series Reign.
In 2014, the song will be featured in the rhythm game Fantasia: Music Evolved as well as the open world racing game The Crew.
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