Turn Up The Music by Chris Brown (official video) is an electronic dance, house, dance-pop song.
Song Title: Turn Up The Music (official video)
Artist: Chris Brown
Genre: electronic dance house dance-pop pop
Composer: Copyright © Harvey Mason, Jr. and Damon Thomas of The Underdogs, Alexander Fuego Palmer, Chris Brown, Michael Mike J Jimenez, Terence Cole, Greg Bonnick, Leon Price, Hayden Chapman, Peter Renshaw
Lead Vocals: Chris Brown
Backing Vocals: Michael Mike Jay Jiminez
Director: Godfrey Taberez and Chris Brown
Producer: The Underdogs and Fuego
Recorded: The Record Plant, Los Angeles, California
Mason Sound, North Hollywood, California
Released: 7 February 2012
Number of listens: 20573
Summary quotation from Wikipedia:
Turn Up the Music is a song by American recording artist Chris Brown. It was written by Alexander Fuego Palmer, Brown, Damon Thomas, Harvey Mason, Jr., Michael Mike J Jimenez, Terence Cole and Agent X, while production was handled by Fuego and The Underdogs. Turn Up the Music was sent to contemporary hit radio playlists in the United States on February 7, 2012, as the lead single from Browns fifth studio album Fortune (2012). It was released for digital download on February 10, 2012. Turn Up the Music is an uptempo song which draws from the genres of electronic dance, house and dance-pop. Instrumentation consists of pulsating beats, synthesizers, a throbbing bass and percussion. According to Mason, Jr., the songs inspiration came from visualizing Brown as an artist, how he dances and how he performs, and giving him something to match that energy.
Turn Up the Music garnered positive reviews from music critics, who complimented its production and compared the song to Browns previous singles Forever (2008) and Yeah 3x (2010), for its similar musical direction. Critics also noted its similarities to the work of LMFAO and David Guetta. Turn Up the Music achieved commercial success worldwide, becoming Browns first number one single on the UK Singles Chart, and his eleventh top ten single on the US Billboard Hot 100 chart. The song also reached the top ten in Australia and New Zealand, and the top twenty in Canada, Hungary, Ireland and Slovakia. It was certified double platinum by the Australian Recording Industry Association (ARIA), and gold by the Recording Industry Association of New Zealand (RIANZ).
The accompanying music video for Turn Up the Music was directed by Godfrey Taberez and Brown, and filmed in Los Angeles, California. It features Brown at a party filled with masked people, where he performs heavily-choreographed dance routines. The video garnered positive reception from critics, for its series of dance sequences which were compared to Michael Jackson. It won Best Male Video and Best Choreography at the 2012 MTV Video Music Awards, and earned Taberez and Brown a nomination for Video Director of the Year at the 2012 BET Awards. Brown promoted the song with live performances on televised shows and at awards ceremonies, including Dancing with the Stars, Today, the 2012 NBA All-Star Game halftime show, the 54th Grammy Awards, the 2012 Billboard Music Awards and the BET Awards. He also included the song in his set list at Supafest Australia. The official remix of Turn Up the Music premiered online on February 20, 2012, and features Browns girlfriend Rihanna.
Background and release
Turn Up the Music was written by Alexander Fuego Palmer, Chris Brown, Damon Thomas, Harvey Mason, Jr., Michael Mike J Jimenez, Terence Cole and Agent X. Production for the song was handled by Fuego and The Underdogs. The mixing engineering process was completed by John Hanes with assistance by Phil Seaford, while the audio mixing was completed by Serban Ghenea. Turn Up the Music was recorded at The Record Plant in Los Angeles, California and Mason Sound in North Hollywood, California by Andrew Hey and Brian Springer with assistance by Iain Findley. In an interview with MTV News, Mason, Jr. revealed that inspiration for the song came from visualizing Brown as an artist. He explained, The inspiration was really him as an artist, visualizing how he dances and how he performs, and giving him something to match that energy.
The official remix of Turn Up the Music features Browns ex-girlfriend Rihanna.
On January 25, 2012, Brown announced via his official Twitter account that the lead single from his fifth studio album Fortune would be called Turn Up the Music, tweeting New FORTUNE single coming 1/26!!! TURN UP THE MUSIC!!!!. The following day, both the single and its artwork were posted online, showing Brown wearing an unbuttoned shirt and a fedora, while words in different languages are displayed. Turn Up the Music was officially sent to contemporary hit radio playlists in the United States on February 7, 2012. It was released as a one-track digital download in Oceania and most European countries on February 10, 2012. However, in the United Kingdom, Turn Up the Music was released as a three-track digital download on March 25, 2012, which contained Browns previous single Strip and the Invaderz remix of Yeah 3x (2010). It was also released as a two-track CD single in Germany on April 6, 2012, including Strip as a B-side.
An unofficial remix of Turn Up the Music made by DJ Pauly D, premiered on Ryan Seacrests morning radio show On Air with Ryan Seacrest on February 14, 2012. The official remix of Turn Up the Music premiered online on February 20, 2012, and features Browns former girlfriend Rihanna. Brown previously hinted via Twitter that Rihanna would be the featured artist on the remix, after rumors that he would feature on the remix of her single Birthday Cake (2012) sparked media controversy, due to the fact that Brown physically assaulted Rihanna before a Pre-Grammy Awards party in 2009. The remix marks the first collaboration from the two singers since they last collaborated on Bad Girl (2009).
Composition and lyrics
Turn Up the Music is an uptempo electronic dance, house and dance-pop song, which last for a duration of three minutes and forty-nine seconds. Instrumentation is provided by pulsating beats, synthesizers, a throbbing bass and a percussion. Rap-Up described the production as synth-heavy. The song opens with Brown singing Turn up the music cause the sun just came up / Turn up the music if they try to turn us down / Turn up the music cause Im trying to hear the speakers blow / Turn up the music, fill your cup and drink it down. It is then followed by repeated chants of If youre sexy and you know it put your hands up in the air. Jason Lipshutz of Billboard noted that the chanting was a reference to LMFAOs Sexy and I Know It (2011). Bill Lamb of About.com noted that Turn Up the Music features a fierce percussive breakdown after the first bridge, and that a multi-layered vocal mix is featured in the final bridge, before the song fades away. Andy Kellman of Allmusic likened the song to Baltimoras Tarzan Boy (1985).
Turn Up the Music garnered positive reviews from music critics, who complimented its production. Christina Garibaldi of MTV News noted that the song is similar to Yeah 3x, and that it is destined to get people in the clubs and on the dance floor. Georgette Cline of The Boombox described it as a dance-inspired track that will undeniably move partygoers to showcase their best moves. Bill Lamb of About.com awarded Turn Up the Music four and a half stars out of five, and described it as an epic dance-pop track. Lamb praised Browns vocal performance and the blend of rhythm and melody in the song, calling it something truly epic for the dance floor. Liz Barker of MTV Buzzworthy described it as an undeniably dance floor-ready track that deserves to be played at maximum decibels. Jim Farber of the Daily News viewed Turn Up the Music as one of the standout tracks on Fortune. A reviewer for Rap-Up described Turn Up the Music as a party anthem that is bound to become the soundtrack for clubgoers everywhere. Bryan of radio station WNOW-FM wrote that the song sees Brown taking his music to the next level!.
Mark Iraheta of Complex magazine called Turn Up the Music a soon-to-be smash that will see Brown making substantial damage on the Top 100 charts. Robbie Daw of Idolator described the song as energetic and wrote that it follows in the footsteps of Browns past hits Forever (2008) and Yeah 3x, but with more dancefloor urgency. Daw concluded by writing that the song should please the same crowd that listen to the music of LMFAO, Kesha and Lady Gaga. Melinda Newman of HitFix described Turn Up the Music as a cousin to LMFAOs Party Rock Anthem (2011), and called it an absolute smash. Scott Shelter of PopCrush awarded the song three and a half stars out of four, and noted its similarities to the work of David Guetta and LMFAO. Shetler also commented that the production was lacking originality and the song isnt going to blow anyone away from a lyrical perspective. Andrew Martin of Prefix magazine was critical of the song, writing that it sounds like a left over track from Guettas album Nothing but the Beat (2011). At the 2012 BET Awards, Turn Up the Music was nominated for the Viewers Choice Award.
Background and development
We wanted to make sure that people, when they watch this, they feel like they’re in this video
We wanted to give it personality, we wanted to make it fun, we wanted everybody to see this and wish they were there.
The accompanying music video for Turn Up the Music was directed by Godfrey Taberez and Brown, and filmed in Los Angeles, California on February 1–2, 2012. It was produced by Andrew Listermann of Riveting Entertainment. On February 2, 2012, Brown revealed details about the video via his official Twitter account, tweeting Ill let you guys judge but this Turn Up the music video hands down is probably my best video by far!!!. Several images from the shoot were leaked online the same day, showing Brown in the passenger seat of a classic car, and standing shirtless on top of a vehicle with a group of people. Another image showed one of the dancers face covered with a wild mask. A behind-the-scenes video clip was posted online on February 14, 2012. The video showed Brown, dressed in a black suit, performing dance routines with several backup dancers in a club, surrounded by people wearing animal heads. Another scene showed Brown dancing in the rain and in the streets. The music video premiered online on February 17, 2012, and features a cameo appearance by hip hop trio The Rej3ctz.
Godfrey Taberez on the videos development.
The video is set at night and opens with Brown, dressed in a black suit, drinking alcohol in the streets, before hailing a futuristic hover-cab. Brown asks the cab driver to take him to the best spot in town. He then asks the driver to turn up the air conditioner because hes hot, but the driver turns up the music instead, while wearing a horse mask on his head. As the song begins, Brown exits the cab and arrives at a street party filled with people wearing animal heads. He then enters a club, where he performs the first dance sequence in the video with his male backup dancers. During the first chorus, Brown arrives inside the main room of the club filled with flashing lights and people dancing while wearing animal heads. After a hat gets tossed to him by one of his dancers in the crowd, Brown and his backup dancers perform another dance sequence as the queen of the party watches them from her perch. These party scenes are intercut with scenes of Brown dancing alone in another room surrounded by flashing lights and speakers in the background.
During the second chorus, Brown enters another room surrounded by people in animal heads, and performs the third dance sequence in the video with his backup dancers. Towards the end of the chorus, Brown and his dancers appear back inside the main room and continue dancing. At one point, the video is slowed down as Brown and his dancers do flips. In other scenes, he is seen dancing alone with a cane in a rain-filled room, wearing white dress pants, a black tank top and a fedora. Brown then splits into three people, comes back together, takes off his shirt and throws it at the camera, causing its lens to crack.
The music video received positive reviews from critics. Rap-Up called the video electrifying and complimented the slickly-choreographed routines performed by Brown. Andrew Martin of Prefix magazine praised Browns killer dance moves. Katie Hasty of HitFix gave the video a positive review, writing there is a serious series of sweeping dance shots that may impress the hating-est of haters. Jacob Moore of Complex magazine noted that the dance party scenes is what youd expect from a Breezy video. Meena Rupani of DesiHits felt that the video took her into a whole different world that reminded her of the films Eyes Wide Shut (1999) and Men in Black (1997). Rupani also described it as extremely futuristic and looks like it belongs in the year 2030. Jocelyn Vena of MTV News called it an eye-popping video and noted that there were several outfits Brown wore that paid homage to Michael Jackson. A reviewer for Capital FM praised Browns impressive dance routines and noted that it was similar to that of a Michael Jackson show. This was echoed by Amy Sciarretto of PopCrush who wrote that Browns dance routines were quite reminiscent of Michael Jackson and his classic, dance-driven videos. Joey of WXRK found the video to be a hybrid between Michael Jacksons Smooth Criminal, a party that Ke$ha would be at, and that scene from Fame when everyone is dancing in the streets on top of cabs and cars. The video earned Brown and Taberez a nomination for Video Director of the Year at the 2012 BET Awards. It won Best Male Video and Best Choreography at the 2012 MTV Video Music Awards. On September 19, 2012, the video received a nomination at the 2012 Soul Train Music Awards for Best Dance Performance.
Turn Up the Music was performed live for the first time at the 54th Grammy Awards ceremony, which took place at the Staples Center in Los Angeles, California on February 12, 2012. Brown performed the song as part of a medley with Beautiful People from F.A.M.E. (2011). He was dressed in a white and gray varsity jacket, white pants and sparkling sneakers. Brown and his backup dancers performed heavily-choreographed routines to Turn Up the Music atop a collection of blocks, which changed from colors red to blue to yellow and green. He then sang Beautiful People as he jumped across the blocks, while the dancers followed in a high-flying routine. The performance ended when Brown saluted to the audience before he took a bow. Rob Markman of MTV News noted that the blocks resembled the 1980s arcade game Q*bert, while Evelyn McDonnell of the Los Angeles Times noted that Brown lip-synched his performance. Andrew Martin of Prefix magazine wrote that it was one of the worst performances at the Grammy Awards due to the fact that he lip-synched. The performance was made available for download via the iTunes Store in the United States on February 15, 2012.
Brown performed a shortened version of Turn Up the Music during the halftime show of the 2012 NBA All-Star Game in Orlando on February 26, 2012. In April 2012, Brown performed the song during his set at Supafest Australia, as part of a set list, which included Run It!, Yeah 3x, Look at Me Now, She Aint You, Wet the Bed, Body 2 Body and Birthday Cake. Rap-Up wrote that A tatted Chris Brown thrilled with his chart-topping hits. On May 8, 2012, Brown performed the song on Dancing with the Stars. He later performed Turn Up the Music at the 2012 Billboard Music Awards ceremony, which took place at the MGM Grand Garden Arena in Paradise, Nevada on May 20, 2012. Brown wore a leopard fur-lined jacket, waxed pants, Air Jordan sneakers and a bandana. The performance began when Brown entered the stage on a fluorescent bike and asked his astronaut doll to activate the fun zone. The fluorescent and graffitied-drawn backdrop then lit up as several dancers appeared onstage and performed with Brown, while BMX bike riders performed several high-flying tricks on bike ramps behind them. The performance received a mixed response from celebrities, most notably Joe Jonas, Pink and Carey Hart, who all criticized Brown for lip-synching.
On June 8, 2012, Brown performed Turn Up the Music on Today as part of its Summer Concert Series, for which he wore a New York Yankees cap, a multicolored Snow Beach Polo jacket, black jeans and white sneakers. The set list also included Dont Wake Me Up, Yeah 3x and Forever. Brown later performed a medley of Turn Up the Music and Dont Wake Me Up at the 2012 BET Awards ceremony on July 1, 2012, for which he appeared shirtless for the performance with half his body spray painted in grey. Brown performed acrobatic moves with six backup dancers under triangle-shaped beams as green and red flashing lights appeared throughout the stage. Georgette Cline of The Boombox wrote that Brown put on an energetic show and described his dance routines during the performance as eye-catching.
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